Quick answer: Brush off dirt, wipe with a damp cloth, apply a thin layer of conditioner, then cream or wax polish in small circles, let it dry and buff with a horsehair brush.
Clean and condition
Remove laces, brush off dust and use a little leather conditioner so the leather stays supple.
Polish and buff
Work a thin layer of polish in small circles, let it sit for a few minutes, then buff. Smooth calf like our black cap toe brogue oxfords takes a high shine.
How often
Polish every 4–6 wears and use cedar shoe trees between wears.
Frequently asked questions
Cream or wax polish?
Cream nourishes and covers scuffs; wax adds shine and water resistance. Many people use both.
Can I polish suede?
No. Brush suede with a suede brush instead.
Shop the store: oxfords · loafers · derby & brogues. Free U.S. shipping on orders $150+, 30-day returns on unworn shoes.